The International Council of Toy Industries (ICTI) is the industry association for the worldwide toy industry. Its membership includes national toy associations from twenty countries, each of which has its own membership made up of toy brands operating in its own geography.

ICTI and its member associations are committed to the promotion of toy safety standards, to the reduction or elimination of barriers to trade and to the advancement of social responsibility in the industry with programs to address environmental concerns, fair and lawful employment practices and workplace safety.

The mission of the ICTI is to act as a center of discussion and information exchange on trends and issues important to the toy industry, to promote safety standards, to reduce or eliminate barriers to trade, and to advance social responsibility in the industry with programs to address environmental concerns, fair and lawful employment practices and workplace safety.